You have your new hosting, with email included. Now you have your own [email protected], but you have a problem. All your emails landed in the recipient’s junk folder. You asked yourself: why?
Let us explain.
Why Your Emails Landed in The Junk Folder
Email deliverability rests on many important factors. When someone received your email, typically there are multiple things that are running to check the validity of emails being received. Spam filters, blacklists, and the mail server itself might scan the incoming email to make sure that things are set up properly and the emails received are not spam.
So when you send an email, you need to first make sure that you have taken care of the important details necessary for high mail deliverability. And here are some of them:
Make Sure Your Server IP isn’t Blacklisted
The first thing that can cause your emails to be rejected altogether is if your IP is blacklisted by major blacklist like Spamhaus, or if the person that you’re sending an email to is using another blacklists. You can check this by using free tols like HetrixTools, or MXToolbox. Enter the IP Address of your server (get this from your hosting provider) and see if your server IP is blacklisted. If it is, time to report this to your hosting provider to get it taken care of.
Make Sure You have DKIM, SPF & DMARC enabled
DKIM, SPF & DMARC are some DNS records attached to a domain name that inform mail servers around the world who actually owned what domain, and whether the emails send are valid. DKIM, short for DomainKeys Identified Email, works by adding a key to the DNS records that can prevent email spoofing and allows the recipient mail server to know for sure that the emails being sent are actually from the receiver in question. SPF Works by checking the IP of the server sending the email and making sure it is an authorized IP.
Make Sure You Don’t Send Spammy Emails
It’s very important that you word your emails correctly. Sending emails with a lot of financial informations or incorrectly formatted email might trigger antivirus or any client-side filtering to flag your email as spam
The One Tool That Can Check Them All
Now if you just want to see what is wrong with your current email setup, you can use this free tool called Mail-Tester. The way it works is, it will generate a temporary email address where you can send a test email. You can either forward it an email that’s been landing in the recipient’s junk folder to see what is wrong with, or you can just end an empty test email. It will then gives you the result of its check and suggest some things you can do to improve deliverability.
Here is an example of a result generated by Mail-Tester:
And here is one of the particulars of the result:
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